Landlord Specialists

When advertising – why tenants will want your property over the rest.

Writing rental ad copy is the best possible chance for you to be able to draw in potential & quality tenants.

Ad copy is the words you use to lure ideal tenants in to view your property.  Before you begin writing your copy, do a little market research to find out who will want to rent in your specific area and why (Tip: How much rent should I charge?)

To start pulling calls and applications for your rentals, you have to first get prospective tenants interested enough to take action.  It’s always a good idea to make a list of all the features and benefits your property has to offer, that way you won't miss anything when writing your killer ad copy to promote your rental. Also stand out from the rest by using quality photos showing the most attractive feature or room of the house, this will capture attention.

Information like amount of rent, whether or not it includes utilities and the size and location of the property are all viable bullet points that should be added to your advertisement.  Number of bedrooms, bathrooms, parking information i.e. garage, pets allowed (or not), and anything else of importance should also be added, but in a way that your potential tenants are visualizing their stay in your rental home. Include applicable pics, tenants are going to want to see proof the property is in the condition you say it is, be sure to include a photo (where applicable) of the front & back yard, the view. They like to see the main features such as kitchen, bathroom as well as any luring enticer's like a patio, pool, spa or appliances.

To create an ad that grabs attention and compels someone to take action, you must align the facts and create an image of what their life could be like living in your property.

The Headline of your ad is a biggie, it’s your first, or only possible chance to get a renter’s attention.  It’s important that when you are writing your ads to think like a tenant in the way that they are normal, living, breathing beings who want a quiet, peaceful, or safe home to escape to and / or raise their families.

In your headlines, use adjectives like “New” and “Fresh” or “Plush” so that they immediately have an interest in reading or seeing more.  An eye catching headline does not blend in with every other ad, but instead should be unique with “new paint” or “great neighbours”.

Location is an important attribute that people look for when seeking a new property. Make sure you are stating in your advertisements where the house is located, what the neighbourhood is like and the quality of the schools that surround your rental.

Write out the best features of the home, if it has been newly renovated or remodelled, does it have updated bathrooms or new appliances?  Make sure this information is stated at the top of your ad copy because people are likely to not read it in its entirety.

You want to get a possible tenants attention as soon as they start reading your ad. 

 At the end of your ad copy it is detrimental to add a call of action so the prospective tenant will know what to do next.  Tell them to “Call Now!” or “Come In Today Before This Home is Gone!”  be sure to include contact phone numbers and email address and more importantly, when the property is available. List any 'open home' inspection dates and times. Then, when you get a response, move fast to get them into the property while their interest is still high.

A little creativity goes a long way when writing your advertisements.

There’s a lot more to renting out your property than just writing great ad copy but it is an important step that should not be ignored.

Did you know – we have access to all major websites for advertising your property for rent at affordable price, click here for more information.

Author: Landlord Guru - Corina Bailey